According to Brad Stone’s captivating The Everything Store, Jeff Bezos (the founder of Amazon) considered quite a few names before finally deciding on Amazon, after the largest river on earth by volume.
Stone, who is a former reporter for The New York Times and a senior writer for Bloomberg Businessweek, narrates the story of the relentless growth Amazon has witnessed since its inception.
He reveals profound details with well-informed reporting to reflect on how it all began. After conducting more than 300 interviews of former and present Amazon employees, Stone provides an accurate gist of the company’s success, retracing its humble beginnings.
He successfully describes the company’s massive success and the persistence with which Mr. Bezos has materialized his vision: to utilize the web’s infinite shelf space to create a store with infinite selection.
During its initial days in 1995, Amazon operated as a modest Seattle-based online bookseller. Now, Amazon has surpassed all expectations to reach the pinnacle of its success.
Since, Bezos is relatively a private man, unlike other innovators like Gates, Jobs and Zuckerberg, not many people know a great deal about him. Jeff continues to lead Amazon and has ventured into new pursuits such as cloud computing and Kindle.
Although The Everything Store audiobook does not completely examine the fallout that Amazon’s success has had on independent bookstores and book publishing, yet it provides an accurate picture of how Amazon reshaped the retail industry. If you want to know how Amazon outmaneuvered the previously established book chain Barnes & Noble, take on giants like Apple and eBay, this audio book is sure to reveal many interesting facts.